Build and Increase Your List is a list building system to generate tons of subscribers in fast and easy way.

If you want to make money online than you probably already have at least a nodding acquaintance with the idea of building a large opt-in list.  That way you can always have an eager crowd to promote products to, whether it’s  your products  or someone else’s.

If you’re wondering how in the world you could possibly send emails out to all those people don’t worry, you don’t have to.  This is one of the great aspects of internet marketing, the high level of automation that is available.  An autoresponder is just one of those automatic tools that you can use.

Basically an autoresponder is just that, it’s a system that will automatically respond by sending out an email when someone signs up for your list.  When they do that they are opting in, requesting you contact them.  As soon as they opt-in it will trigger your autoresponder to send out the first email.

When you set up your autoresponder you can write as many emails as you want, write them just one time and they can go out over, and over again.  Let’s say you have 10 emails already written out and loaded into your autoresponder.  As soon as someone opts in the first email will go out.  Then the next 9 will go out over whatever time period you’ve specified whether it’s daily, weekly, monthly, or something in between.

That same cycle will repeat for each new person that signs up to your list.  If you have 500 people on your list they will all receive the emails one at a time starting with the first one all the way down to the last one… all on autopilot.  Once you’ve written and loaded the emails, you don’t have to do anything else (though you can always change your existing emails or add more if you want to.)

If you write your emails properly and  use a strong call to action in each email, you can literally be making money 24/7 even while you sleep.  If you find that you want to make some money fast, and you have a large responsive email list, you can just send out a message promoting a new product and you should be able to make a lot of sales.

With an autoresponder you can also send out a broadcast message.  This is very helpful if you’re promoting a brand new product.  This message will go out to everyone on your list at the same time instead of being part of a series.  For the most part you’ll want to use broadcasts rarely.  An automated series is far more advantageous for most uses.

Another advantage of using an autoresponder is that the company that provides you with that service is making sure that your subscribers are opting in properly and everything is documented which will virtually eliminate any spam complaints.

If you really want to leverage the power of your website you need to add an opt-form form and an  autoresponder service to your website.  It’s a sure way to greatly increase your online income and you can do it over and over again.

One of the greatest tools in your list building arsenal is a squeeze page, or capture page.  This is a page you can add to your website that serves one purpose and one purpose only: to encourage someone to opt-in to your list.  If you do it properly, you can greatly increase your opt-in rate.

Many people will not achieve the increased opt in rate because they will do their squeeze page incorrectly.  When it comes to building your squeeze page remember KIS: keep it simple.  You don’t want to overwhelm your visitors with too many messages because if you do, they won’t do anything.  People really don’t like making decisions, so you need to make it easy for them. Offer them only two choices: opt in to your list or leave.  I know that sounds harsh but that is the only thing you can do with a squeeze page.

Another thing you want to keep in mind when you are designing your squeeze page is that you want it to be short.  You don’t want them to have to scroll all the way to the bottom of the page before they get to your opt-in form. You want to try to keep everything ‘above the fold’ or high enough so that they can get to everything without having to scroll down.

You will want to include some valuable bullet points to highlight what you have to offer your visitor.  Remember when it comes to marketing that your visitors are always asking “what’s in if for me.”  Make sure you carefully outline the benefits to them, why it makes sense for them to sign up to your newsletter.

Bullet points are a good way to do that since it will really draw your visitors eye.  It is quick and easy to read and, if done right,  it will really  grab them.  They almost won’t have an option but to read your page.

When they do opt-in to your list you can redirect them, automatically, to another page in your website where you can give them more information about your product or service.  It’s not like you’ll be sending them away after they opt-in, but by using a squeeze page you’re ensuring that they sign up for your list.

This method is far more effective than just having an opt-in form in the sidebar of your website.  They may not notice it, or they simply may not want to bother, but when their only option is to opt-in or leave they will most likely opt-in.  And don’t worry that you’re going to be scaring visitors off. If they’re not interested enough in your product or service to sign up to receive some great free information, they probably wouldn’t have made a purchase anyway.

Remember that 98% of the people who visit your site won’t make a purchase and they won’t ever come back either.  If you can use a squeeze page to capture their information so that you can market to them over a period of time, you will be optimizing every single person who visits your site.  And when it comes to making money online it’s all about optimizing your opportunities.

When people in the internet marketing (IM) world talk about an opt-in list or just a list, they are referring to a collection of names and email addresses from people who have either purchased a product or service from you or have requested information from you.  This list is like money in the bank, if you use it properly.

When people visit your site you can encourage them to opt-in to your email list.  Most internet marketers will ask their visitors to include just their email address and name, but if you want their address or their phone number too, that is up to you. One word of caution though, with all the concern these days about identity theft your visitors are likely to be uncomfortable if you ask them for too much information, so unless you absolutely need their address and/ or phone number, don’t get greedy, just stick with name and email.

When they op-in they are giving you permission to email them.  They are requesting that you email them.  This is one of the steps that protects you from being accused of spamming.

So, you may be asking, how do you encourage someone to sign up for your email list?  Simple, you bribe them!  Now don’t get upset, I’m not talking about anything tawdry or unethical.  You simply offer them something of value in exchange for them signing up to your list.

Remember, value is in the eye of the beholder.  When I said you would offer them something of value I don’t mean it has to cost you anything.  One of the best ‘bribes’ to use is a free report that gives very valuable information on a certain topic.

The topic will be whatever your website is about.  For example, if your website is about dog training than you could offer them a free report on what words you should use when training your dog.  Whatever it is that you are offering the number 1 rule you must follow is that it has to be valuable information.  You don’t want to make a report that just has the same old recycled information that they could get at a dozen other places online.

Make sure that the information you are providing them will really give them something they can use and something that isn’t that readily available anywhere else.

A multi email e-course is a great way to go.  Usually you’ll have between 5 – 7 lessons on your topic and you’ll send them out once a day for that time period.  For example, each lesson would cover one small aspect of your topic.  While you do want to give out helpful information you don’t want to ‘give away the farm’.  You have to hold back a little so they will buy your product.

If you are a serious internet marketer, or want to be, you have to start building an opt-in email list right now.  Once you’ve got a large, highly responsive list it will be like having your very own ATM.  Many successful internet marketers have used this method to generate ten’s of thousands, or even hundreds of thousands, of dollars within just 24 hours, and you can too.  But first things first, build your list!

Now that you are building a list it’s vital that you use your emails as a way to keep in touch with the people on your list and build rapport.  One of the worst things you can do is to send out one or two emails and then never converse with them anymore.  Don’t forget at the bottom of every email they receive from you they will have the option to unsubscribe.  You want to make sure they feel it’s in their best interest to stay on your list.

The best way you do that is to constantly provide them with useful information. Whatever the topic of your list is, you want to always be sending them information that will help them achieve whatever goal they’ve set for themselves.  Sometimes you may just include a humorous video you’ve found online, anything that will help you maintain a connection with them.

The one thing you absolutely do not want to do is to sell them all the time.  If your emails are nothing but one long sales pitch after another they will unsubscribe to your list.  If, on the other hand, your emails provide them with useful information with only an occasional sales pitch they will be fine with that.  Just make sure the product you are pitching to them is directly related to the topic of your list.

Don’t go trying to sell golf clubs to your list if they signed up to a list on bird calling.  Many internet marketers are promoting several products and they make the mistake of thinking that they can market all their products to all of their lists.  No.  Again, if you do that you will lose much of your list.  Only promote items directly related to the topic of your list.

While it’s important to not sell them with every singe email, there’s nothing wrong with putting a P.S. at the bottom of every single email where you promote a product.  For example, if your topic is about dog training and you’re promoting a dog training book, you can include a short P.S. after you’re signature telling them about this great book that can help them train their dog and you can include the link for the website.

Doing that is fine.  You are providing them with useful information in the email and at the bottom you’re basically saying, “Oh, and by the way, this book will help you, check it out”. That is a very good, non- invasive way for you to get your sales message in every email without turning your readers off.

If you have a special offer of some type that would really benefit your readers you can also send out one broadcast email promoting that product.  A broadcast is simply an email that gets sent out to your whole list, all at the same time.  It won’t be part of an ongoing email series, it’s a one shot deal.  Just don’t overuse this tool, or your list will get sick of you always trying to sell them.

Building a responsive email list will take time, but if you do it properly and follow up with valuable information, that list is like money in the bank.  It is well worth taking some time to get everything set up since it provide you with income for many years to come.